The WHO commissioned a 44-page booklet on how to deal with you


Hello, is this thing on?

I’ve been on something of a little brain break. Yes, I got your 1,000 messages telling me to write about RFK Jr. and Trump, but I don’t have any more information about that situation than all of you, and the only interview I’ve seen about it is here.

I was scrolling through my buddy Forrest’s Facebook page (if you don’t follow him, you’re missing out) last night and came across his post about the 44-page World Health Organization’s best practice guide “How to respond to vocal vaccine deniers in public.”

I didn’t get past the first page before I needed to look up the authors of this masterpiece and read up on Erfurt University’s Mr. Philipp Schmid. Nothing says esteemed professor like Mr. Schmid from Erfurt, right? Surely he must be 70 years old; an expert in his field. I bet he has 16 grandchildren and we can trust him to tell us what’s best for our kids.

But no, it turns out that Mr. Schmid is a research assistant. Like, at his university. And he wrote the 44-page vaccine pusher e-book for the WHO when he was… an intern at their regional office.


What medical doctor wants the Doogie Howser of pro-vax messaging to advise them on their professional conduct? I don’t care that he’s the president of the debate club at Erfurt.

I can’t even say that sentence out loud without laughing.

The whole point of the document is to teach doctors/pharma/spokespeople to 1) re-educate the masses who are listening to someone who is against vaccines and 2) unmask the techniques the anti-vax speaker is using. Because nothing says, “Gotcha!” like publicly shouting, “Post hoc ergo propter hoc!” to expose our logical fallacies of vaccine injury.

In one breath he says that “vaccine deniers” ignore scientific evidence because they criticize the scientific approach, and in the next breath he says that challenge is the fundamental tenant of scientific progress. Wouldn’t we all love to have the funding to challenge vaccine science?

Maybe he didn’t get the memo that the science is settled? Maybe he hasn’t heard that vaccine safety is “asked and answered?” Maybe he doesn’t know about the vaccination consensus? Because nothing says scientifically proven safety like a bunch of doctors agreeing on it.

Oh wait. His WHO paper says “consensus” 17 times. He does get it.

I can’t believe I suffered through reading this 9th grade level paper.


Note to Schmid: when your print-

ed work is laid out to have 158 hy-

phens in it, you should ask your ed-

itor to justify it. This isn’t 1950.

It reads like you wrote it on a type-



In a nutshell, our little friend feels that all of us either reject or misunderstand science, we move the goalposts if we find ourselves getting verbally served by a pro-vaxer, we attack the opposition on a personal level (like this piece, is that what he means?), and that we’re dicks for not letting them leave 1,000 comments an hour on our blogs as if the first amendment applies to trolling. And his advice to the Paul Offits of the world is to go get some media training to be more charming and trustworthy-appearing and not say things like, “Get the fuck out of here” on camera. There. I saved you from reading it.

As Forrest points out in his video (if you haven’t seen it, you need to), the most hilarious part of the Shmid e-book is where he cautions his readers to trust their intuition when it comes to avoiding dangerous situations. Really.

I couldn’t make this shit up. On page 38 this clown–  who was just telling us that peer reviewed science trumps all– is warning his readers to trust their instincts and get out of situations that their guts tell them are dangerous.

But the moms who are blessed with maternal instincts that are screaming at them to get their newborn baby out of the nurse’s hands and hit the road? Naw, screw that instinct. He just means the instinct that tells you you’re about to get your ass kicked on the news by a pissed off parent like J.B. Handley, which is why you’ve never seen Paul Offit appear on television with him.

It turns out that “trust your instinct” isn’t some one-off remark that Mr. Schmid didn’t really mean. See, he’s a ka-rah-tey instructor and he knows that instinct is a matter of life or death. It can mean kill or be killed. Mr. Schmid is so educated on the topic of humans relying on instinct to make decisions that he wrote an entire paper on the intuitive perception of risk. When he tells his readers that they have the right to say no, to put their safety first, and to get out of a bad situation if their instinct tells them to, he means every word of it.

Yet… he doesn’t see the parallels. He doesn’t get the irony.

So, being the science-denier that I am, I’m going to encourage you all to take Mr. Schmid’s advice to heart and trust your instincts when it comes to getting out of dangerous situations. The pediatric medical establishment would not exist but for their ability to strip parents of their instinct while training them up to hand over that kid every two months for shots. Take a time out, walk away, go home, and think on how you want to handle the issue. God gave you that instinct for a reason.

{Photo courtesy of Erfurt University}


  1. I had a quick look at the “guide” and it reads like your typical propaganda guide. I find it interesting that when people try to defend bogus science they come with the statement that “most scientists agree on it”. Since when is science a democratic process?

    Liked by 2 people

  2. Well, they’d ha e to get someone with no life experience and no actual training in science to write that piece of crud, wouldn’t they?

    I was captain of my debate team, too, Mr. Baby-Cheeks. Of course, at this point, I’m also a mother of 8, one of whom was vaccine injured, and a Certified Pediatric Nurse. You wouldn’t last two minutes with me.

    (The last vaccine apologist I argued with was a resident who was training at our facility. I’m used to people spouting the “What about polio?” or “What about smallpox?” lines at me… this guy was at least different… his sticking point was…. wait for it… Hib. Seriously! He just kept repeating, “What about Hib??” I was so startled I responded in the only possible way. I cracked up laughing. He didn’t seem too pleased about that… granted, he was going to be even less pleased when he saw his review from our docs because they couldn’t stand the smarmy little bastard either.)

    Liked by 1 person

  3. Take a look at one of the major authors of this marketing piece: Rob Butler, LinkedIn profile. He is a Communications Major that is a driving force behind using social and marketing media to silence opposition. One of his papers from 2015 is titled “Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices.”

    That makes a lot of sense as to why the trolls are using social media, like disqus and Facebook to censor opposing views. It seems very suspicious when marketing people, like Rob Butler and Skeptical Raptor, are so heavily involved in driving a message. If vaccines were as safe & effective as they claim, why do public health organizations need to hire spin doctors?

    Liked by 2 people

  4. Note to Schmid: when your print-
    ed work is laid out to have 158 hy-
    phens in it, you should ask your ed-
    itor to justify it. This isn’t 1950.
    It reads like you wrote it on a type-

    I take it that you are unfamiliar with (1) typewriters, (2) what editors do, and (3) typesetting. (The latter, I suppose, goes without saying, given the oversized, overleaded, undercolored Roboto Slab so artlessly chosen here.)

    Or complaining about cutting and pasting from PDF files, whatever. If I had the sense that it would see the light of day, given that CM Sans is a decent approximation to the DIN Light used in the instant document, I’d set it justified just to illustrate how dumb the “note” (which naturally grossly exaggerates what it claims to be calling attention to) is, but it’s not worth the effort given your love of the bitbucket, Ms. Ross.


  5. Thank you, Levi, for another excellent blog. Mr. Schmid wins the Gold Medal for stupid writing on vaccine refusal.

    I’d like to share with you and fellow readers the winner of the Silver for inane, asinine “literature” on this topic. Dr. Jennifer Reich (a sociologist) from CU Denver. Have fun reading her online piece “Neoliberal Mothering and Vaccine Refusal: Imagined Gated Communities and the Privilege of Choice”. It aims to entertain; just don’t read it after eating.

    Ms. Reich also wrote a book this year, “Calling the Shots: Why Parents Reject Vaccines”. She’s married to an M.D. so she MUST have the inside scoop. Her medical knowledge is somewhat limited, though. When I met her at a lecture last year she did not know what an MTHFR genetic variance meant in regard to vaccine refusal. She said she was just a sociologist and not a medical doctor. I replied that if she was a sociologist writing on a medical issue she needed to write less and read more……..

    Liked by 2 people

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